Affiliated to CTEVT

Kathford Technical Institute

Digital Marketing
Learn the Digital Marketing course from the Experts.

1. Digital Marketing – Introduction, Importance

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.

2. Social Media 

  1. Facebook 
    • Introduction to Facebook Ads
    • Types Of Facebook Ads –
    • Brand Awareness
    • Reach
    • Traffic
    • Engagement
    • App Installs
    • Video Views
    • Lead Generation
    • Messages
    • Conversions
    • Catalog Sales
    • Store Visits
  2. Instagram 
    • Organic Growths
    • Instagram Advertising     
  3. Youtube 
    • Organic Growth
    • Youtube Advertising
  4. Google 
    • Search Ads
    • Display Ads
    • Shopping Ads
    • Video Ads
    • Discovery Ads
  5. LinkedIn 
    • Text Ads
    • In mail ads
    • Display Ads
    • Dynamic Ads
  6. Twitter 
    • Reach Ads
    • Video Views Ads
    • App Installs Ads
    • Website Clicks Ads
    • Engagement Ads
    • Followers Ads
    • How to choose marketing channels for different business types 

3. SEO 

  • On-page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • Youtube SEO
  • Website Audit

4. WordPress 

  • Dashboard Overview
  • Pages, Plugins, Medias
  • Service-Based Websites
  • E-Commerce Websites
  • Blogs

5. Content Writing 

  • Web Content
  • Blogging
  • Social Media Content
  • Ads and Sales Copies
  • Email Copies

6. Email Marketing 

  • Tools
  • Technical and Setup
  • Automation
  • Conditions
  • How to avoid spam and promotional emails

7. Canva Designing 

  • Dashboard Overview
  • Logos
  • Website designs
  • Instagram & Facebook Posts, Stories Designs

8. Freelancing 

  • Freelancing channels
  • How to decide prices
  • Offers & Closings
  • Several Freelancing sites
  • Easy access, approval and Income.

9. Project Work


  • We expect some basic understanding of English.
  • No age restriction.
  • Basic writing and reading skills.
  • We expect students must have basic understanding of windows fundamental. However No academic qualification restriction.

What is the target audience?

  • This course is targeted for students who are preparing for the jobs in different marketing companies.
  • The candidate planning for job in print and publishing press.
  • The enterprise and small level news editor and newspaper designer.
  • The peoples who want to involve in photography and photo editing.
  • Different types of designers(logo, pattern, Cover etc).

Kathford Computer Zone, a complete software training center has best in class infrastructure and faculty member to provide you best training.

Contact Kathford to be expert in Digital Marketing.

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