1. Digital Marketing – Introduction, Importance
2. Social Media
- Facebook
- Introduction to Facebook Ads
- Types Of Facebook Ads –
- Brand Awareness
- Reach
- Traffic
- Engagement
- App Installs
- Video Views
- Lead Generation
- Messages
- Conversions
- Catalog Sales
- Store Visits
- Instagram
- Organic Growths
- Instagram Advertising
- Youtube
- Organic Growth
- Youtube Advertising
- Google
- Search Ads
- Display Ads
- Shopping Ads
- Video Ads
- Discovery Ads
- LinkedIn
- Text Ads
- In mail ads
- Display Ads
- Dynamic Ads
- Twitter
- Reach Ads
- Video Views Ads
- App Installs Ads
- Website Clicks Ads
- Engagement Ads
- Followers Ads
- How to choose marketing channels for different business types
3. SEO
- On-page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Youtube SEO
- Website Audit
4. WordPress
- Dashboard Overview
- Pages, Plugins, Medias
- Service-Based Websites
- E-Commerce Websites
- Blogs
5. Content Writing
- Web Content
- Blogging
- Social Media Content
- Ads and Sales Copies
- Email Copies
6. Email Marketing
- Tools
- Technical and Setup
- Automation
- Conditions
- How to avoid spam and promotional emails
7. Canva Designing
- Dashboard Overview
- Logos
- Website designs
- Instagram & Facebook Posts, Stories Designs
8. Freelancing
- Freelancing channels
- How to decide prices
- Offers & Closings
9. Project Work
Requirements
- We expect some basic understanding of English.
- No age restriction.
- Basic writing and reading skills.
- We expect students must have basic understanding of windows fundamental. However No academic qualification restriction.
What is the target audience?
- This course is targeted for students who are preparing for the jobs in different marketing companies.
- The candidate planning for job in print and publishing press.
- The enterprise and small level news editor and newspaper designer.
- The peoples who want to involve in photography and photo editing.
- Different types of designers(logo, pattern, Cover etc).
Kathford Computer Zone, a complete software training center has best in class infrastructure and faculty member to provide you best training.