Affiliated to CTEVT

Kathford Computer Zone

Digital Marketing

1. Digital Marketing – Introduction, Importance

2. Social Media 

  1. Facebook 
    • Introduction to Facebook Ads
    • Types Of Facebook Ads –
    • Brand Awareness
    • Reach
    • Traffic
    • Engagement
    • App Installs
    • Video Views
    • Lead Generation
    • Messages
    • Conversions
    • Catalog Sales
    • Store Visits
  2. Instagram 
    • Organic Growths
    • Instagram Advertising     
  3. Youtube 
    • Organic Growth
    • Youtube Advertising
  4. Google 
    • Search Ads
    • Display Ads
    • Shopping Ads
    • Video Ads
    • Discovery Ads
  5. LinkedIn 
    • Text Ads
    • In mail ads
    • Display Ads
    • Dynamic Ads
  6. Twitter 
    • Reach Ads
    • Video Views Ads
    • App Installs Ads
    • Website Clicks Ads
    • Engagement Ads
    • Followers Ads
    • How to choose marketing channels for different business types 

3. SEO 

  • On-page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • Youtube SEO
  • Website Audit

4. WordPress 

  • Dashboard Overview
  • Pages, Plugins, Medias
  • Service-Based Websites
  • E-Commerce Websites
  • Blogs

5. Content Writing 

  • Web Content
  • Blogging
  • Social Media Content
  • Ads and Sales Copies
  • Email Copies

6. Email Marketing 

  • Tools
  • Technical and Setup
  • Automation
  • Conditions
  • How to avoid spam and promotional emails

7. Canva Designing 

  • Dashboard Overview
  • Logos
  • Website designs
  • Instagram & Facebook Posts, Stories Designs

8. Freelancing 

  • Freelancing channels
  • How to decide prices
  • Offers & Closings

9. Project Work

Requirements

  • We expect some basic understanding of English.
  • No age restriction.
  • Basic writing and reading skills.
  • We expect students must have basic understanding of windows fundamental. However No academic qualification restriction.

What is the target audience?

  • This course is targeted for students who are preparing for the jobs in different marketing companies.
  • The candidate planning for job in print and publishing press.
  • The enterprise and small level news editor and newspaper designer.
  • The peoples who want to involve in photography and photo editing.
  • Different types of designers(logo, pattern, Cover etc).

Kathford Computer Zone, a complete software training center has best in class infrastructure and faculty member to provide you best training.

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